Website Audit & Proposal

Antogar Deserves a Website That Matches 60 Years of Excellence.

Prepared by Isla Studio · May 2026

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The Audit

Category Scores

Design & Brand Identity
Weight: 20%
2/10
Content & Messaging
Weight: 20%
1/10
SEO & Discoverability
Weight: 15%
2/10
Technical Performance
Weight: 15%
2/10
Multilingual & International
Weight: 15%
3/10
Trust & Conversion
Weight: 10%
1/10
Mobile & Accessibility
Weight: 5%
3/10

Detailed Findings

What We Found

Design & Brand Identity

2 / 10
▾
Critical Wine-themed WordPress template. The website was built using a pre-made theme designed for wineries. A buyer landing on the site sees a winery aesthetic, not a garlic exporter. There is no visual identity that says "Antogar."
High Heavy animated GIF (1024px). A low-quality animated image on the About page looks dated and loads slowly. First impressions matter — buyers form an opinion in under 3 seconds.
High No brand identity or design system. No consistent visual identity across the site. Antogar has 60 years of heritage and beautiful fields — none of that personality comes through in the design.
High No certification badges in header/footer. No food safety or quality logos visible on any page. Competitors like Big Garlic show certification badges (IFS, GlobalGAP, BRC) in the footer of every single page — a constant trust signal for buyers.
Medium No favicon. No custom browser tab icon. When a buyer has multiple tabs open comparing exporters, Antogar's tab is indistinguishable from any other site.

Content & Messaging

1 / 10
▾
Critical Lorem ipsum placeholder content & off-topic blog posts. The blog section is filled with placeholder text and articles about wine and vineyards — not a single post about garlic, agriculture, or Antogar. When a potential buyer clicks through, they see a website that was never finished.
Critical Missing calibre ranges, MOQs, and packaging photography. Your product pages describe the garlic varieties, which is a good start. But they are missing the details that procurement teams need to place an order: size grades (calibres), minimum order quantities (MOQs), and packaging options with photos. The comparison table has empty fields. A buyer cannot make a purchasing decision with incomplete information.
Critical Empty WooCommerce shop. There is an online shop section on the website (powered by WooCommerce), but it is completely empty — no products, no prices, nothing. This is worse than having no shop at all: it tells buyers the website has been neglected.
High Typo in heading + contradicting data. A prominent heading spells "WAREHOUSE" as "WHAREHOUSE." More importantly, the cold storage capacity is listed as 600 tonnes on one page, 1,000 on another, and 1,600 on a third. When basic facts contradict each other, it raises questions about attention to detail.
High Broken H1 structure on About page. The main title (H1) on the About page is broken — it mixes a page label with body text, creating a sentence that doesn't read properly. The H1 is the first thing visitors and Google see on that page.
Critical Dead CTA — "Download Catalogue" button with no action. There is a "Download Catalogue" button on the product page, but clicking it does absolutely nothing — no file downloads, nothing happens. A dead call-to-action (CTA) is worse than no button at all: every buyer who tries it gets the message that nobody is maintaining this website.
High No seasonal availability calendar. Garlic buyers plan purchases months in advance. Competitors like Nesbo show 12-month availability grids per variety — essential for procurement planning. Antogar offers no way for a buyer to know when each product is available.
High No private label / white label page. Many exporters package garlic under the buyer's own brand — this is called "private label" and it is a significant revenue stream. Competitors like Big Garlic and PROACO promote this service prominently. Antogar doesn't mention it anywhere, even if the capability exists.

SEO & Discoverability

2 / 10
▾
Critical robots.txt with 300-second crawl delay. A configuration file (robots.txt) is telling Google to wait 5 minutes between visiting each page of your site. Most websites allow Google to visit pages every few seconds. This means Google takes much longer to find and show your content in search results.
High No structured data (Schema.org markup). When you search for a company on Google, some results show extra details — a logo, product info, star ratings, an address. These come from structured data: behind-the-scenes code that tells Google what your business is. Your website has none. Google can only show a basic blue link for Antogar — no Organization, Product, or LocalBusiness information.
High Missing alt text on images. Most images on the site have no alt text — a short description that tells Google and screen readers what the image shows. Google cannot index these images in search, and visually impaired visitors hear nothing. Both groups are getting less from your site.
Medium Default XML sitemap with no lastmod dates. The sitemap is a file that tells Google what pages exist on your site. Yours is set to defaults and doesn't indicate when content was last updated. Google has to guess which pages are current, making it slower to pick up any changes you make.

Technical Performance

2 / 10
▾
Critical Outdated WordPress core, theme, and plugins (since 2020). The website software (WordPress) has not been updated since it was built in late 2020 — nearly six years. Known security vulnerabilities in core, themes, and plugins have not been patched. This leaves the site vulnerable to hackers, who routinely scan for outdated WordPress installations to exploit.
High Heavy unused plugins: Slider Revolution, WooCommerce, Events Calendar. The website loads three large software modules (plugins) on every page that serve no purpose: Slider Revolution (an animation tool with render-blocking JavaScript), WooCommerce (a full online shop engine for an empty shop), and The Events Calendar (with no events). This is like carrying three extra passengers in a delivery van — it slows everything down for no reason.
High No CDN, no WebP/AVIF image optimisation. Images and files are served from a single server, with no CDN (Content Delivery Network — a worldwide network of servers that delivers content from the closest location to each visitor). A buyer in Brazil or Japan waits significantly longer for pages to load than someone in Spain. Modern image formats (WebP, AVIF) that load 3× faster are not being used.
Medium Math-based CAPTCHA instead of modern bot protection. The contact form uses a maths-based CAPTCHA (a puzzle to prove visitors are human). This is an outdated approach that annoys real visitors while doing little to stop automated spam. Modern alternatives like reCAPTCHA or Turnstile are invisible and far more effective.

Multilingual & International

3 / 10
▾
Critical Only 2 languages (EN/ES) via TranslatePress. The website is available in only 2 languages — Spanish and English — using the TranslatePress plugin. For a company exporting to 6 continents, this is a serious limitation. Your top competitors offer 3 to 5: Big Garlic has 5 (EN/ES/FR/IT/DE), MIGASA includes Mandarin Chinese for Asia-Pacific. At minimum, you need Portuguese (for the Brazilian market), French, and German to compete for international orders.
Medium Runtime translation adds weight; no pre-rendered static versions. The TranslatePress plugin translates pages on the fly every time someone visits. This adds processing time on every page load and can produce errors. A properly built multilingual site uses pre-rendered static translations — each language version is pre-written and loads just as fast as the original.
Medium No hreflang tags for international SEO. Hreflang tags are code that tells Google which language versions of a page exist. Without them, when someone in France searches for garlic exporters, Google doesn't know your site has a French version. Visitors may get the Spanish page, or miss your site entirely.

Trust & Conversion

1 / 10
▾
Critical Zero food safety certifications displayed (IFS, GlobalGAP, BRC, etc.). Your website shows not one certification badge, logo, or mention. Your competitors tell a different story: Big Garlic displays seven (IFS, GlobalGAP, BRC, KOSHER, Organic, GRASP, IGP). For a professional buyer evaluating suppliers, certifications are the first filter. Without them visible, Antogar doesn't make the shortlist.
Critical No product spec sheets, packaging formats, or MOQs. A buyer needs three basic questions answered before starting a conversation: What sizes (calibres) do you offer? How is it packaged? What is the minimum order quantity (MOQ)? Your website answers none of these. Without spec sheets, procurement teams move on to the next supplier.
Critical Zero testimonials, references, or case studies. The website has no client references — no testimonials, no case studies, no logos of companies you supply. When a buyer is comparing three exporters, social proof is what tips the decision. You are asking them to trust you on faith alone.
High No LinkedIn company page. Antogar has no presence on LinkedIn. In the B2B agricultural export world, LinkedIn is where professional buyers find and evaluate suppliers. Every top competitor in your industry maintains an active profile there.
High No WhatsApp widget. No WhatsApp button anywhere on the website. WhatsApp is the standard communication tool for international agricultural trade — it works across borders, time zones, and languages. Most Spanish exporters offer it as a one-click contact option on every page.
Medium Basic contact form with no B2B fields; phone/email buried. The contact form doesn't ask for company name, country, product interest, or expected volume. These fields help you qualify serious buyers from casual browsers. The phone number only appears on the contact page (not in the site header), and no email address is shown anywhere on the site.
Medium No Google Maps embed. There is no map showing your location on the contact page. International buyers want to see where your facilities are — it builds confidence that they are dealing with a real, established operation. A map also helps with logistics planning.

Mobile & Accessibility

3 / 10
▾
Medium Nominally responsive but degraded by heavy assets. The WordPress theme is technically responsive (adapts to screen sizes), but heavy assets — the 1024px animated GIF, Slider Revolution scripts — make the mobile experience slow. Many international buyers will first find your site on a mobile device, and if it takes more than a few seconds to load, they leave.
Medium No touch-action optimisation; 300ms tap delay on iOS. On iPhones, there is a noticeable 300-millisecond delay when tapping buttons or links. Adding a CSS property called touch-action eliminates this lag. Without it, navigation feels sluggish on the devices most business professionals carry.
Medium Missing ARIA labels and focus states. The website lacks ARIA labels (accessibility tags that describe elements to screen readers) and focus states (visual indicators for keyboard navigation). This makes the site difficult to use for people with visual impairments. Beyond being an accessibility issue, the European Accessibility Act (EAA) is introducing legal requirements that could affect your ability to do business in EU markets.

The Company

Your Business Tells a Bigger Story

1960
Founded
750+
Hectares
1,600tn
Cold Storage
6
Continents

Your competitors display seven food safety certifications. You display zero. Big Garlic offers private label services and a client portal. PROACO shows branded product lines with packaging hierarchies. Your product page has a "Download Catalogue" button that leads nowhere. Your blog talks about wine. Your shop is empty. The gap between Antogar's real capabilities and its digital presence is not a design problem — it is a commercial one.

The Vision

What We Would Build

Product Catalogue

Every Variety. Every Specification. Every Format.

Your variety descriptions and flavour comparison table are a strong foundation. We build on them: specification tables with calibre ranges, packaging format photography (mesh, cardboard, bulk), and minimum order quantities. A seasonal availability calendar showing the 12-month harvest window per variety. A working catalogue PDF download. Every page ends with a structured inquiry form.

Trust & Certifications

Badges That Open Doors

Certification badges — IFS, GlobalGAP, BRC, Organic, IGP — displayed on every page, in the header and in a dedicated Quality section. Downloadable PDF spec sheets and a company presentation for procurement teams to share internally. Private label capability page with brand customisation details. Production process visual: field, harvest, drying, cold storage, packing, logistics.

Global Reach & B2B Tools

Five Languages. One Inquiry Form. Instant Contact.

Spanish, English, Portuguese, French, and one more of your choice. WhatsApp widget for instant buyer communication across time zones. LinkedIn integration for B2B visibility. Structured RFQ form with company name, country, product interest, and estimated volume. Interactive export destination map. Client testimonials from key markets.

Technical Foundation

  • Static HTML on Cloudflare Pages (no WordPress)
  • Organisation & Product structured data
  • CDN-delivered WebP images, globally
  • Sub-second page loads worldwide
  • A+ SSL, HSTS, security headers
  • Proper robots.txt and XML sitemap
  • WhatsApp Business API integration
  • Downloadable PDF spec sheet generation

The Investment

Two Options, One Standard

Studio
€2,990
Delivered in 1 week
  • 3 languages (ES / EN / PT)
  • Product catalogue with spec tables
  • Certification display section
  • Structured RFQ form (company / country / volume)
  • WhatsApp widget
  • Google Maps & SEO foundations
  • Cloudflare Pages hosting
Includes Year 1 Care plan. No WordPress. No recurring hosting fees.
Signature
€4,990
Delivered in 2 weeks
  • 5 languages (ES / EN / PT / FR + 1)
  • Everything in Studio, plus:
  • Seasonal availability calendar
  • Private label capability page
  • Downloadable PDF spec sheets
  • Production process page
  • Interactive export destination map
  • Blog infrastructure & company timeline
Includes Year 1 Care plan. No WordPress. No recurring hosting fees.

The Process

Three Steps to Launch

01
Content & Photography

We gather product specifications (varieties, calibres, packaging formats), certification documents, and facility photography. Copy written in all target languages. You provide the data; we structure it for procurement audiences.

02
Build & Review

Site built on Cloudflare Pages. You review a staging URL, request revisions, and approve. No surprises, no scope changes.

03
Launch

DNS pointed to the new site. Old WordPress archived. Google Search Console submitted. Your digital presence matches your product.

Next Step

Ready to match your website
to your product?

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